Concerned about the return on your ad spend?

Talk to me about how to get better value out of your ad budget - and always know where your investment is being spent.

I have over 10 years experience specialising in search ads on Google & Microsoft with LinkedIn for SMEs.

Get the profitability, control & transparency you need from ads management

If your business is challenged by:

Poor return on your ad spend
Ambiguity around budget efficiency
Frustrating or opaque agency communication
Broken tracking
Over-complex or irrelevant reporting
Not knowing if your ads are really reaching the right people

...then you've come to the right place.

Paid media is a significant investment and can be complex and fast-changing, but your business' growth and profit can excel with the right management! If you feel like it's a struggle to reap maximum value from your ad spend, and you're not confident in current strategy, get in touch to chat about how I can help.

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My Promise

I have over 20 years of digital marketing experience, and over 10 years specialising in paid media. I've run my own retail business, worked for agencies and directly with clients.

So, I am very familiar with some of the frustrations you may be facing, like uncertainty around whether your budget is being spent effectively.

I offer my clients something different to other PPC management services, alongside a promise:

I will be honest about potential performance and whether my services are a good fit for your business. So I won't take your money if I don't think I can help you.
You will know how your ad budget is being spent; at-a-glance reports will show how your campaigns are performing.
I will take onboard your marketing strategy & wider business needs.
I will stick to my area of expertise.
I will communicate in a transparent and responsive way.
I will be proactive in testing and keeping up with best practices; I never 'set-and-forget'.

I do all of this so that you can feel confident that, in collaborating with me, you are getting the best value and performance from your ads budget.

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Organisations I’ve Worked With

How I help with your paid media

I specialise in paid search marketing directly for SMEs, as well as for agencies. I want to help your business to maximise sales and profitability.

When we meet we will talk about the best approach for your business.

Strategy

Poorly thought out or inflexible strategy has a critical knock-on effect on your ad campaigns' success.

I'll help you to define clear goals, determine the best tactics, and allocate your budget effectively.

Search Ads

Paid search campaigns can we worryingly complex - but worry no more!

I have invested thousands of hours into best practice, and continue to do so, so that you don't have to.

Shopping Ads

The fast-changing world of shopping ads, product feeds and merchant centres are vulnerable to error and wasted spend.

With a commitment to accuracy and attention to detail, I will squeeze the best value from your campaigns.

Laura Uzzell

Global Digital Marketing Manager, Improve Veterinary Education
“Dids has supported us for over a year now with dedicated care and sterling, strategic guidance on our Google Paid Ads campaigns. She has helped us work across multiple Global markets, with tough targets and complex set ups. Her professionalism and striving for perfection always shines through with everything she does; she is such a pleasure to work with.
I credit her for her patience in complicated situations and drive to help solve problems, which is what sets her apart from other Google Ads consultants I have worked with in the past.”
Matt Smith

Marketing Manager, Agil8
“Dids successfully managed our Google Ads & Bing Ads account for 4+ years.
Her knowledge and experience was hugely beneficial to us during that time - as she was able to regularly suggest and implement many adjustments/additions that directly resulted in increased online conversions and subsequent bookings.
This was particularly relevant during the early stages of the pandemic when Dids made many improvements to our ad campaigns to ensure that we were not only able to overcome certain challenges, but also able to take advantage of the new opportunities that this presented.”
Donna Stobart-Hook

Marketing Director, JUMPSEC
“ I have worked with Dids on a complex PPC project in cyber security. She is the ultimate professional. Always prepared and has gone beyond our expectations.
She is always looking for ways to improve our performance and is a guru in all things search. Dids is a delight to work with. I can highly recommend her for any PPC projects.”
Nigel Barker

Digital Trade & Ecommerce Advisor, Department for Business & Trade
“I have worked with Dids on a number of projects over the years.
Her knowledge of Google and SEM are second to none and her approach towards Digital Marketing projects is both honest and professional.“
Gerda Babiedaite

Paid Media Specialist
“Dids and I worked on a few complicated PPC projects for almost a year and always managed to go above and beyond client's expectations.
She has a great set of soft and hard skills and a huge knowledge of Google Ads and Google Analytics.
She doesn't look for shortcuts and has a great attention to detail. Dids is a real pleasure to work with. I can highly recommend her for any PPC projects.”
Tom Mercer

Digital Marketing Manger, Fluid Branding
“I have worked with Dids in a number of capacities over the years, and can honestly say it is always a pleasure.
Not only does she know her way around paid media like the back of her hand, but has the ability to integrate seamlessly with established teams, bringing an innovative yet best-practice approach to any problems she’s presented with.
Highly recommended!”
Shannon Kessell

Senior Individual Giving & Engagement Manager, Cool Earth
“Dids went above and beyond to support Cool Earth to deliver timely, creative campaigns to a range of audiences.
Thanks to her insights, suggestions, and direction, Cool Earth gained new support, increased engagement and now has a deeper understanding of the potential of paid ads.”